Aveeno — Skin State
CLIENT
Aveeno
ROLE
Senior Art Direction
As part of a shift in brand POV, we were briefed with the task of establishing Aveeno as the authority on sensitive skin. We realized that sensitive isn’t a skin type, it’s a skin state. Something everyone’s skin goes through, and it’s natural. That's why Aveeno treats it with the best of nature and proves every formula on sensitive skin like yours.
We created a suite of assets that includes broadcast, online videos, TikTok, Instagram, and Facebook assets. The campaign idea even translated to the product packaging and how the brand now speaks about sensitive skin across all platforms.
DIRECTOR
Ali Mitton
CREDITS
Copy Lauren Gindoff
Agency DDB
Production T Productions
Post Production PS260
Talent Aliya, Claire, Janie, Josh, Kevin, Lianne, Marissa, Melissa, Pricilla, Sarah & Shar
TikTok ad featuring Jipsha
TikTok ad self-shot by Nicole
TikTok ad self-shot by Wei
Selected Works
DIG INProject type
RESETProject type
HYDRO BOOSTProject type
@NEUTROGENAProject type
ACTIVE NATURALSProject type
WITH LOVEProject type
WHATEVER IT TAKESProject type
APOPHENIAProject type
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